Cloud IT formerly On-Site Technical Solutions: 50% of Shoppers Consult Mobile Phones for Purchases (not all on smartphones)

What was most interesting about this post on Mashable wasn't the fact that this study showed 50% of shoppers used their phones to make shopping decisions, but that most are doing it on "old-style feature phones."

What this means for business is that while mobile is the future of finding you on the Internet, in the short term it's not necessarily going to be driven by the smartphone.

We'll have to keep both the bleeding edge smartphone users and slower to adopt feature phone users in mind when reaching our customers via mobile:

William Rosen, president and CEO of Arc, puts shoppers in two groups — heavy and light users. The former tend to be wedded to their phones and love experimenting with new apps. The latter view their cellphones as an inferior, on-the-go version of their computer. While many marketers are focusing on the former, Molly Garris, digital strategist at Arc, says that light users will remain the majority for some time. She suggests the best way to address the market right now is via multi-tiered campaigns aimed at users with smartphones and feature phones. Garris says Sephora is a good example of such a marketer; the brand has in-store displays directing shoppers to m.sephora.com, which can be accessed with a feature phone, but Sephora also has a barcode-reading app for those with smartphones.

If your website isn't mobile friendly, now might be a good time to look into making it so!

50% of Shoppers Consult Mobile Phones for Purchases [STUDY]

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