Perhaps Google, notoriously bad at social media (can you say Buzz or Wave?) is making some headway with Google +1 and Google+. Difficult to search on, but I'm seeing more people using both. Google+1 gives people familiar with Facebook "like" the opportunity to like anywhere on the web with one click.
Google says
Today the +1 button appears on more than a million sites, with over 4 billion daily views, and we're extremely excited about this momentum.
My biggest issue with Google+, Google +1 and Google Music Beta is that they can't be used with a Google Apps domain login. For me that means doing most of my work in an open Chrome browser but keeping a Firefox window open signed into my gmail account only for those three products. If not for the Music Beta I'm sure I would use the other two much less. I always remember to turn on the music (gotta have it, and I prefer Google Music to my other players, including iTunes), but my incentive for the other two is not as great.
They have also integrated +1 with + (I really don't like the names, but I guess they are easy to remember).
Google is taking the best of Facebook and adding privacy and functionality - it's going to be an interesting social media battle between the two behemoths. I currently use Facebook much more than Google+ simply because of the number of people on Facebook. We'll see if Google can make a dent in that.
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