Social Media Reach and Speed Can Have Huge Impacts on Business

Forget the gross-out factor of the YouTube video showing two North Carolina employees contaminating food.

Instead, focus on the ways in which Dominos was forced to act and react (too late, it turns out) to avert a crisis in their brand. This would not have been possible even a couple of years ago, but this is our new business reality in the world of social media.

From the NY Times.

Video Prank at Domino’s Taints Brand

From Jezebel

Amazon Is Embarrassed By "Ham-Fisted Cataloging Error"

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